With the ending of the Oktoberfest 2013, we had a second look at the last 30 days of data. Beginnnig with 26.09. up to 08.10.2013 we have determined an once more enormousl rise in spread. The number of posts has increased from 76,500 to nearly 146,500 , the interactions have more than doubled to 1.3 million , and the range has increased to over 1 million people. Facebook and Instagramm remained strongest networks, holding approximately 45 % and 41 %. Twitter took a plunge from 3.1% to 2.5% .
Top keywords are Oktoberfest or Octoberfest , dirndl , lederhosen and beer.
Along with the general positive mood on the subject of football this confirms our suggestion that football is an ideal medium for advertising in social media .
For any suggestions and questions, we look forward to your feedback. Have a nice day, everyone!